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Industry Blueprint Working Group

The Industry Blueprint Working Group consist of representatives across the sheep meat, wool and beef industries from all parts of the value chain. The Industry Blueprint Working Group has a critical role in both the development and implementation of the Blueprints and represents an important design feature in that there is a mechanism for implementation of the required actions to achieve the targets detailed in the Industry Blueprints.


Jane Kellock

Chair of South Australian Sheep and Beef Blueprints

Jane was born and raised on a sheep station in the north of South Australia and moved to Farrell Flat in 1991. She has an...


Joe Keynes


Joe Keynes is a partner in Keyneton Station, a family farming business based in the Eastern Mount Lofty Ranges and South East, grazing Merino sheep...


Rebecca Rowe

Rebecca Rowe brings much-needed expertise from beef feed lotting. Bec is the General Manager of both Princess Royal and Tungali Feedlots, is a member of...

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Elke Hocking

SA Livestock Consultant

With over 20 years’ experience within the livestock industry, Elke currently works as a private livestock consultant, involved in extension and adoption programs for red...

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David Michell

Michell Wool

The Michell family has been involved in the Australian wool industry for over 140 years, with David being the Executive Director and owner of Michell...

Josh Cousins

Josh Cousins

SA Livestock Consultants

Josh has grown up surrounded by sheep his whole life, with both sides of his family having had merino sheep studs and his parents running...

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Mark Inglis

JBS Australia Processing

Mark has worked on and managed several livestock-focused properties, including cattle properties in Western Australia's Kimberley, sheep properties for wool and meat in Victoria, and...

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Taryn Mangelsdorf

Northern and Yorke Landscape Board

Taryn is the Sustainable Agriculture Officer for Northern and Yorke Landscape Board and represents Landscape SA on the working group. She works with farmers, farming...

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Dr Mary Carr

Biosecurity SA

Dr Mary Carr has worked as a veterinary officer for PIRSA since 2008 and is currently the Chief Veterinary Officer of South Australia. Her experience...

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Luke Schreiber

Spence Dix & Co Agent

Luke is a livestock agent-based at Tintinara, covering the Upper South East and Mallee for an independent agency, Spence Dix & Co. Growing up in...

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Dr Stephen Lee

The University of Adelaide

Stephen is the Director or the South Australian Drought Resilience Adoption and Innovation Hub. The Hub comprises a dynamic network of primary producers, industry groups...

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Dr Emily Buddle

Senior Project Officer

Dr. Emily Buddle is a Senior Project Officer with Livestock SA, a social science researcher, extension manager and primary producer. After completing her undergraduate degree...


Henry Goode

Henry Goode brings a wealth of experience and new passion as a 5th generation farmer operating 3,400ha mixed farming on the Limestone Coast. He farms...

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Mark Fennell

Mark Fennel brings 30 years of practical experience and contributes a much-needed extensive production perspective from the state’s north where he operates a million-acre Chabray...

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Dr David Seth Cooper


Dr. David Seth Cooper is a fifth-generation SA primary producer based at Jamestown, where his family-run merino sheep, as well as produce wheat, export hay...

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Professor Wayne Pitchford

The University of Adelaide

Wayne is Professor of Animal Breeding and Genetics and Director of the Davies Livestock Research Centre at the University of Adelaide. He studied Agricultural Science...

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Dr. Peter Appleford


Dr. Peter Appleford leads the Industry and Regional Development division and is responsible for the oversight of strategic policy and legislative reform, industry development, recovery...

Andrew Bell

Andrew Bell


Andrew’s forebears started farming at Millicent in the Lower South East in 1928. The family farm now covers around 4500 hectares and centres its activities...

Blueprint Executive Committee

The Blueprint Executive Committee is a dedicated group who provide guidance, advice and assistance to the Livestock SA Board in respect to the implementation and continued development of the Sheep and Beef Industry Blueprints. The committee is responsible for maintaining an Industry Blueprint Working Group comprised of members whose collective experience spans the entire product value chain.

Working Group members Jane Kellock, Joe Keynes, Elke Hocking, Wayne Pitchford, and Peter Appleford are appointed to the Blueprint Executive Committee. Livestock SA CEO Travis Tobin and Blueprint Manager Libby Tedstone advise Committee meetings.

The 2028 SA Beef Industry Blueprint 2028 is nearing completion of a mid-term review and the 2030 SA Beef Industry Blueprint will be released in 2023.

Libby Tedstone | SA Beef & Sheep Industry Blueprint Manager

Mobile: 0427 970 565
Tel: 08 8297 2299

Southern Australian Meat Research Council (SAMRC)

The Southern Australian Meat Research Council (SAMRC) was reformed in mid-2015 to gather feedback on the research, development and adoption (RD&A) needs of sheep and grassfed cattle producers across New South Wales, Victoria, South Australia and Tasmania, and from Queensland sheep producers. This regional consultation model gives producers a say on where their R&D levies should be directed by Meat and Livestock Australia.

SAMRC is supported by seven regional committees, each chaired by a local producer. The regional committees gather input from local producers and producer networks on local R&D needs. SAMRC then considers these priorities from each committee to develop the regional R&D priorities that inform the national priorities for sheepmeat and grassfed beef R&D recommended by the Red Meat Panel.

There were obviously many synergies between the SAMRC process and the aims of the South Australian sheep industry that were being developed through the SA Sheep Industry Blueprint process. The Blueprint working group has offered to fulfil the SA Regional Committee role and represent South Australian sheep and cattle producers around the SAMRC table.

The SAMRC plan was officially launched in Sydney on April 26, 2016, by former chief of CSIRO Livestock Industries, Emeritus Professor Alan Bell and outlines the RD&A priorities identified for each zone, with some issues common among regions, such as feedbase development.

Read more about the regional consultation model
Read a copy of the SAMRC plan