Commonwealth Senate Inquiry into the definitions of meat and other animal products

Livestock SA believes that there is a need to address the real concerns surrounding product labelling that will enable the growth of all protein-based sectors and the Australian agricultural industry. Consumers must be properly informed about what they are buying. This means accurate and honest product labelling, particularly when plant-based producers are using comparative advertising for their plant-based products and make claims that they have the same health or protein benefits over red meat.