It's a lot more than shear luck for Richie Kirkland

In this episode of Humans of Agriculture, Richie Kirkland shares his love of popping off on the buggies, hunting rabbits, and enjoying the life afforded as a farm boy in South Australia. His father showed him how to shear and he quickly realized how wool spun into a nice chunk of change for his teen years. Life in the business has had its highs and lows and he’s realized the importance of a forward mindset in the industry. By focusing on sustainability, innovations, and engaging with the community, Richie believes storytelling and sharing thoughtful perspectives will lead to a more resilient wool sector.