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MACLORANFARM PRINTRES 91

Using augmented reality to educate farmers about emergency animal disease

The red meat and livestock industry contributes more than $18 billion a year of the gross domestic product in Australia and employs either directly or indirectly almost half a million people.

According to the Australian Bureau of Agricultural and Resource Economics and Sciences, a widespread outbreak of an animal disease would cause economic losses of around $80 billion over 10 years, including flow-on effects through the agricultural supply chain, and in farming communities, hospitality and tourism.

PIRSA worked with the Australian Government–funded Animal Health Australia and immersive technology specialist Think Digital to create a more engaging tool for farmers and launched at Growing SA 2022 the Sheep EAD AR app helps sheep producers identify signs of emergency animal diseases.