Dear Industry Stakeholder,
A milestone for the Australian Beef Sustainability Framework has been reached with six priority areas being named for industry focus.
Customers and consumers are telling industry they want to know how their food is produced. The Framework is assisting industry to tell this story and to ensure we are delivering programs to continually improve.
To deliver the Framework vision of “[a] thriving Australian beef industry that strives to continuously improve the wellbeing of people, animals and the environment”, grassroots industry awareness of changing consumer expectations and what industry is doing in response is required.
On behalf of the Sustainability Steering Group, I am writing to seek your support to share this news in your news channels, member newsletters and in social media. We have provided this pack to help. It includes a draft media release, graphics and visuals, as well as suggested Tweets and eNews snippets.
As always, we welcome any feedback, so please reach out.
Yours in anticipation,
Bryce Camm
Chair
Australian Beef Sustainability Framework Steering Group
